How KINF Dealer Enrollment Works
Interested in Supporting a School in Your Local Community?
A $5,000 minimum donation is required to nominate and support a school within your dealership’s Primary Market Area (PMA). This ensures that no students are singled out or left out, allowing your contribution to support an entire school community. At this required $5,000 minimum donation, it will provide 200 backpacks filled with essential school supplies to students in need.
To qualify for this opportunity, dealerships must enroll in one of the following donation tiers: Silver + Verified Toyota Dealer Matching Gift, Gold, or Platinum. Once you enroll, enter your dealer code and select one of these eligible tiers during enrollment, the form will then automatically generate a list of qualifying schools within your PMA—making it easy to nominate your preferred local school in your community.
400
Backpacks
Platinum
Dealer selects a local school, and you can host an in-person distribution event where your team can pass out backpacks directly to students at your supported school.
Donation Benefits Include:
- Local school nomination opportunity to select 1 qualifying school within your PMA*
- In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation
- Pre-approved media pitch provided to your team to facilitate local media coverage opportunities
- Exclusive marketing assets with dealer personalization capabilities
- Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
200
Backpacks
Gold
Dealer nominates a local school, and backpacks are shipped directly to school for them to distribute to their students.
Donation Benefits Include:
- Local school nomination opportunity to select 1 qualifying school within your PMA*
- Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
100
Backpacks
Silver
Support ~4 classrooms at school(s) with highest need in your Toyota Region
Donation Benefits Include:
- School selected by Kids In Need Foundation
- Upgrade Opportunity via the Toyota Dealer Match Program to gain the ability to nominate a local school in your PMA. See below for additional details.
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
| Your Donation: | $2,500 |
| Toyota Match: | $2,500 |
| Total: | $5,000 |
If your Toyota Dealer Match increases your total support to $5,000 or more, your enrollment will automatically be upgraded to receive the ability to nominate and support an entire school in your local PMA.
40
Backpacks
Bronze
Support 1-2 classrooms at School(s) With Highest Need in Your Toyota Region
Donation Benefits Include:
- School selected by Kids In Need Foundation
- Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
20
Backpacks
Basic
Support 1 classroom at a school with highest need in your Toyota Region
Donation Benefits Include:
- School selected by Kids In Need Foundation
- TMNA-funded national marketing support including digital paid media and in-dealer POP kits
*The Silver tier includes an upgrade option where you can obtain the local school nomination benefit if you match your full $2,500 dealer contribution via the Toyota Dealer Match Program. When doing so, Toyota will provide a 1:1 match of your donation, increasing your total support to the minimum required $5,000 amount. Upon confirmation that Toyota has received and accepted your match request, KINF will contact you to confirm your local school nomination. This upgrade option is only available in the Silver tier.




