| Platinum | Gold | Silver | Bronze | Basic | |
| 400 Children Supported | 200 Children Supported | 200 Children Supported** | 40 Children Supported | 20 Children Supported | |
| Benefits | $10,000 | $5,000 | $5,000 ($2,500 Dealer Donation + $2,500 Toyota Match) | $1,000 | $500 |
| In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation | – | – | – | – | |
| Pre-approved media pitch provided to your team to facilitate local media coverage opportunities | – | – | – | – | |
| Exclusive marketing assets with dealer personalization capabilities* | – | – | – | – | |
| Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels | – | – | – | ||
| School nomination opportunity to select 1 qualifying school within your PMA | $+$** | – | – | ||
| Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds | ** | – | |||
| TMNA-funded national marketing support including digital paid media and in-dealer POP kits |
400 Children Supported
$10,000
In-person backpack distribution event with your supported school facilitated by the Kids In Need Foundation
Pre-approved media pitch provided to your team to facilitate local media coverage opportunities
Exclusive marketing assets with dealer personalization capabilities*
Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
School nomination opportunity to select 1 qualifying school within your PMA
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
200 Children Supported
$5,000
Dealer recognition opportunities on Toyota and Kids In Need Foundation media channels
School nomination opportunity to select 1 qualifying school within your PMA
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
200 Children Supported**
$5,000
($2,500 Dealer Donation + $2,500 Toyota Match)
School nomination opportunity to select 1 qualifying school within your PMA**
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds**
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
40 Children Supported
$1,000
Toyota Dealer Match Program eligibility to increase your total contribution amount through Toyota matching funds
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
20 Children Supported
$500
TMNA-funded national marketing support including digital paid media and in-dealer POP kits
*This kit includes a Platinum-exclusive POP kit in place of the standard version. You will also receive platinum-recognition digital banners and customizable social media templates that your dealership can use to conduct dealer-facilitated marketing initiatives.
**To receive the school nomination benefit at the Silver tier, it is required to match your donation via the Toyota Dealer Match Program with Kids In Need Foundation selected as the beneficiary by April 18th, 2025. This requirement is in place to ensure your total backpacks contributed will support a minimum of 200 children via a $5,000 total donation ($2,500 Dealer Donation + $2,500 Toyota Match) to support most, if not all, of the student body at your benefiting school.
